As Social Media Manager for the National Association of REALTORS®, I was lucky enough to be involved in an amazing string of events that eventually changed the way Google and other search engines were allowed to index listings from agent provided IDX’s. Long story short, they can now.
During that debate, I postulated that while in theory, I agreed that the rule needed to be changed, I also felt that the advantage that the agent had gained would be short lived. As of today, it officially is.
Diverse Solutions has released their new IDXPress plugin to the public, and from the input I’ve received from some of the beta testers, this affordable and simple to set up plugin is going to allow the same sort of Google-Lovin’-Indexing that was considered an unfair advantage less than a year ago.
If you’re hoping to grow organic SERPs from listing based Google queries, experimenting with a plugin like this is a no-brainer. It won’t be long before this sort of tool is required simply to keep up with everyone else.
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